Our unique program offers you the opportunity to become familiar with the creative as well as the business side of the design field.
You will be able to apply your skills in the corporate world by acquiring a solid knowledge of marketing, advertising, branding, and
visual communications. You will also learn how to apply graphic programs such as Adobe Photoshop, Adobe Illustrator, Macromedia Flash,
and QuarkXPress in design. Expertise in this area is in high demand by business firms because such tools are extremely useful in
creating marketing material such as point of purchase displays, identity campaigns, banners, brochures, flyers, internet websites,
and advertisements.
Introduction to the fundamentals of accounting and the accounting cycle, including journalizing, posting, the preparation of worksheets, introduction to financial statements, and banking practices.
Introduction to the legal environment of business enterprise. Topics include foundations of law, ethics, criminal law, civil law, and contracts.
Covers fundamentals of marketing including exploring the meaning of marketing, consumer behavior, market segmentation, marketing ethics, and environmental influences impacting the market managers.
Introduction to multimedia design utilizing Macromedia Flash MX. Instruction in interface design, file importing and exporting, and text and sound editing. Basic Action Script and image manipulation are studied to create a user interface, animated cartoons, short banners, electronic greeting cards, and information graphics. File formats, target audiences, and content are explored. A brief introduction of the fundamentals of graphic design and typography will be covered to support the course.
A computer graphics and image system used in the communication and publishing industry. Introduction to the current hardware and software systems used for the fabrication of graphics for page layout, drawing, and image processing for the mass media. The student will learn Adobe Photoshop for bitmap-based graphics and Adobe Illustrator for vector graphics.
The student will be introduced to Quark Xpress. The course will present the basic organization of information through the use of typography as used to support the use of graphic elements in page layout preparation. The student will use acquired knowledge and skills to produce diverse printed materials.
This course focuses on the analysis and design of corporate identity. Projects will be centered on logotype and trademark development, signage systems, and business elements. The essential elements and foundation of graphic design such as layout and typography will be covered within this course.
This is an introductory course to the design of advertising for mass media and problem-solving communication. This course focuses on marketing and concept development by analyzing specific client needs. The students will develop headlines based on specific concepts and will integrate art and type to create effective and targeted advertising for both print and electronic media. A brief introduction to typography will be covered as it pertains to this course.
